In an era of modernization and the internet dominance environment, the customers engaged to perform their dealing electronically. Now, the clients are using the internet or electronic medium to buy and sell the products and services even to accomplish their daily needs. The customers preferred the internet over the traditional way to deal with dealers as it is more convenient and includes fewer efforts. He can order a product from a website by sitting at his/her place and get it delivered at his doorsteps.
Not for the edibles, clothing, accessories, mobile, etc. they depend on an electronic medium. Though, the clients are also performing their Real Estate business through the internet at present. The Real Estate Business is a business entity engaged in buying, selling, investing, and managing real estate properties such as particular land and attached properties. By Real Estate, we mean it is a kind of specific land and any natural or human-made buildings upon or with it.
Real Estate Website is a web or internet address of the real estate business which offers complete information about real estate property to the potential client. In innovation and technical advancement, the clients are more addicted to the digital platform to perform its various functions. SEO for Real Estate Websites means the implementation of different SEO strategies and practices to enhance the traffic for the website and position at various search engines. The SEO experts help you index your website uniquely over your competitors’ websites by generating leads and making your identity in the market.
Important FEATURES OF STRONG REAL ESTATE WEBSITE
The real estate website is a useful medium to attract potential customers towards various real estate properties. When a realtor is analyzing an existing website or plans to create a new website for his real estate business, he must consider the following features:
A real estate website must have the feature of responsiveness. The website’s acceptance to the clients is easy to access the website on all devices like mobiles. More than half of the clients are researching various websites to get the products and services to accomplish their needs and requirements. Responsive Real Estate Website means when the site is accessible on multiple devices like desktops, tablets, laptops, smartphones, etc. for more detailed information and client’s other decisions.
A real estate website must follow a path of straightforward navigation for the clients. It should be clear, brief, and planned. Your navigation bar must show the below-listed items to achieve this navigation goal:
- A quick and brief summary of your real estate business (Home)
- Your trustworthiness (Why Us?)
- Background ( About Us/History)
- What are you selling? (Products/Services)
- How/Where to contact? (Contact Info or Page with Calls-To-Action)
IDX or Internet Data Exchange helps show up-to-date and comprehensive real estate property listing data on the site. An inclusion of IDX assists in responding to the needs of the majority of clients. It is a complete solution for your real estate business to engage your users, capture more leads as it is an essence for the real estate website. IDX has a precise, prominent placement right on your homepage and immediately directs searchers to what they search.
SOCIAL MEDIA INTEGRATION
Nowadays, social media is a significant way to build a long-lasting relationship with clients and brand awareness. It improves your reach to the targeted audience and engages them by providing a reliable platform to interact with proprietors directly. The integration of your website with social media helps get prominent links and best features to your social sites. It allows searchers to navigate your website from one platform to another easily.
Call-To-Action or CTA is one of the various features of the real estate website. CTA provides a way for online visitors to inquire about what they want to know about your product or service. Contact us or Call us button on your website to help the clients get more detailed information on the property he is searching for his needs. You must provide these buttons on every page of your website to make it more convenient and accessible for the searchers.
High-quality photos or HD photos are an essential prerequisite of any real estate website. The image is worth millions of words, and to attract most of the customers, you should take care of the image quality on your website. HD picturization of land or close accommodation says it all about it and your business dealings. It greets visitors on a highly effective real estate website.
For more visibility and reliability, you must implement the best SEO strategies or make your website SEO-friendly. It helps in generating more leads and traffic to the website. Professional SEOs help boost your website, brand recognition, brand awareness and recall to the clients. They provide relevant information required by the clients with the assistance of business expertise. It is beneficial to hire the best SEO services to accomplish the needs of SEO for real estate websites.
Importance of SEO for Real Estate Websites
Search Engine Optimization or SEO is a well-organized procedure to appropriately handle the website to enhance its web traffic and search engine ranking. The real estate business is prosperous these days. In the era of the internet or digitalization, SEO is the best method to improve the position of Real Estate Websites. Most clients like to perform their selling and buying through an electronic medium as it is a more accessible and convenient way by sitting at their places.
The following are the points which explain the importance of SEO for Real Estate Websites:
MAKE YOUR WEBSITE MOBILE FRIENDLY
Search Engine Optimization pros help realtors or real estate business owners in making their website mobile-friendly. Keeping your customer’s needs in mind for mobile-friendliness helps you get ahead or remain above and beyond the real estate sphere’s competitors. It provides the following benefits to the clients by making your website mobile-friendly:
- Offers positive ranking signals to various search engines like Google, Bing, Yahoo
- Delivers a modernized experience across devices to the clients
- Helps in speedy downloading of content
- Improves the mobile conversion rate
- It is a more flexible and cost-effective way to attract more web traffic
- Supports enhancing the user experience
In the world of digitalization, mobile-friendliness is an imperative aspect. In the real estate business, the clients mostly perform most dealings with proprietors through the digital medium. For this, they prefer those websites which show the information they seek on their mobile devices or smartphones. Recent reports show that half of the digital traffic comes from mobile devices or mobile apps. So, SEO experts are making their outstanding efforts to make your real estate website mobile-friendly to attract more potential customers.
IMPROVE YOUR WEBSITE LOADING SPEED
Professional and expert Search Engine Optimization assists in reducing the issues to which adversely affects website speed. The online visitors or searchers prefer the real estate website with higher loading speed effectively and efficiently. The website which takes split seconds to load is not preferable by the clients, and they shift to another one for their searches. So, SEOs helps in offering the best user experience by enhancing the website loading speed with the following tips:
- Lessen the combine files
- Minimize the HTTPS requests
- Reduce time to first byte
- Reduce server response time
- Select the right host option as per the client’s needs
- Conducts a compression audit
- Enable compression
- Permit browser caching
- Optimize the image size
- Utilize Content Delivery Network
- Optimize Cascading Styling Sheets
- Avoid the lazy loading
- Reduce the frequency of plugins you use on your site
A fast and easily accessible website delivers a reliable and trusted service to the clients. It helps in improving their user experience and satisfying the needs of searching for a real estate website.
CONDUCT A KEYWORD RESEARCH
The SEO pros conduct or do significant keyword research for your real estate website to get relevant and enhanced web traffic to improve your website’s position at various search engines. The success of the SEO process is based only on keyword research. The experts prioritize the local keywords to provide a better user experience to the online visitors. While doing keyword research for a real estate website, the SEOs follow the step-by-step guide as listed below:
- Examine and evaluate your niche
- Define your objectives or goals
- Prepare a directory for relevant topics
- Generate a list of seed keywords
- Use optimized keyword research tools
- Study the search intent
- Recognize long-tail keywords
- Collect information about your competitors
The SEO real estate keywords matched with your real estate property or location are useful for the visitors. Adequate and thorough keyword research helps in making your SEO plan beneficial for real estate websites. It provides detailed information to potential visitors for your real estate property. The following are some of the examples of the best keywords for real estate website:
- Selling a home
- Best realtor near me
- Why choose real estate property
- Buy real estate
- List of real estate agents
- Selling real estate without a realtor, etc.
ADD YOUR REAL ESTATE BUSINESS TO RELEVANT DIRECTORIES AND REVIEW SITES
Search Engine Optimization professionals add your real estate website to various relevant directories and review sites. They generate a famous profile of your company on a review site like Yelp, TripAdvisor, Yellow pages, Google, Facebook, Amazon, etc. Search Engine Optimization creates a profile of your business at different real estate websites like Zillow, Realtor.com, Redfin, etc. to check and see if your locality has listings for their real estate agents.
Your business’s profile creation helps gain more links and enhance your website’s visibility to more customers on the different search engines. SEOs are researching local businesses’ information on real estate professionals, local chambers of commerce, and any other professional group in the locality. They make sure that your data should match with the keywords and formatted for places you add listings for accessible recognition of your business by the visitors. They utilize the same spellings and phrases on every page to ensure its reliability for a real estate property or business clients.
USE RICH PHOTOS AND VIDEOS
SEO or Search Engine Optimization uses high-quality images and high-resolution videos to attract more online visitors to the real estate website. Clients make more decisions in the real estate business by searching the photos and videos of related property. They kept in mind the following guidelines while performing image and video optimization:
- Select the right format for pictures and videos
- Compression of photographs and visuals
- Generate unique and explicit videos and images
- Watch out for copyrights and trademarks of photos and videos
- Modify file names for images and videos
- Create SEO-friendly alt text for image and video optimization
- Be thoughtful about the video and image file structure
- Make a unique page title and description
- Define your dimensions to the clients
- Make your photos and videos mobile-friendly
- Include images or videos at your sitemap
SEO professionals make extra efforts to bring your business to the extra mile by putting your website up at Search Engine Result Pages. They also perform paid Google advertising to get more web traffic and higher conversions for the real estate website.
An appropriate SEO strategy helps in getting more customer reviews for your real estate website. Positive reviews on your website provide more insight into your potential customers to decide on buying and selling real estate property by him. The 5-Star reviews on your website send a positive signal to Google to rank your website on different Search Engine Result Pages. Getting reviews for your website has the following benefits:
- Offers the best customer experience
- Inspires the decision to purchase by the potential customers
- Enhances the confidence in new customers
- Maintains loyalty for existing customers
- Brings credibility to various real estate properties
- Helps to know about the best products and services
The SEOs add a link to your website to get more reviews from the customers after their satisfaction with your different products and services. It is a beneficial factor for the real estate company and its potential customers as it enhances the awareness of and satisfies customer’s requirements.
JevinTech is one of the best online or digital marketing agency in the world by presenting excellent SEO services for real estate websites. We have an effective and efficient marketing platform to promote the products and services of the companies. Our experts optimize the websites and content at reasonable charges. Contact us today!