Effective Content Marketing Services
Never underestimate the power of content in marketing. Content is the medium by which you relate with your customers. Credible, detailed and useful content will attract more visitors. Conversions to your site which will eventually lead to profit and increase your reputation as a brand.
Issues in Content Marketing
Many companies into content marketing, don’t have a documented content marketing strategy. The sad part is the lack of a plan is probably affecting your content marketing more than you know.
What International Reports says about content marketing
A report found that 61 percent of successful content marketers had a noted strategy. While only 13 percent of unsuccessful marketers had one on top of that, 72 percent of prevailing content marketers attribute their success to their content marketing strategy. Explaining: It’s time to create a documented content marketing strategy.

These should come out as a part of identifying your audience (the previous step). Figure out exactly where you can find customer online.