SEARCH ENGINE MARKETING - THE BEST OPTION
It is no new that online marketing is actively dominating the business world. After all, what is the need of going from place to place searching for clients? Making a thousand phone calls, sending out thousands of emails, spending a fortune on billboards and adverts. When can I merely achieve all and much more from the comfort of my room via search engine marketing? Search Engine Marketing includes:
- Keyword research Upgrade
- Website Design and Structure Optimization
- Code Optimization
- Content Strategy & Optimization
- Infographic Creation
- Conversion Rate Optimization
What we do?
ABOUT SEARCH ENGINE MARKETING
You have probably been hearing about SEM, SMM, and SEO. All three have similar acronyms, similar concepts but different meanings. Yes, their definitions are verse. When going through them one after the other. Trust me when I say that for a beginner. It really can get confusing. So the questions are.
WHAT IS SEM?
Search engine marketing (SEM) remains one of the most effective and lucrative online marketing techniques. It gives the user the opportunity to promote websites by maximizing search engine result visibility which is popularly known as SERP.
SEM is quite broad and encompasses paid search ads. Paid search advertising, pay per click (PPC), cost per click (CPC), Cost Per Million (CPM) and organic search results (SEO).
It primarily uses Google Adwords and Bing Ads to optimize websites.
Keyword research optimization
For instance, If I want to locate my documents easily. I will file them accurately using different file names to aid ease of identification and location. The role keyword research plays in SEM is similar to that explained above. It allows your website to be located quickly, using relevant and appropriate keywords.
As we all know, “Out of sight is out of mind”; as a result, Online traffic will generally identify more with websites that frequently reflect on search engines. Hence, developing a substantial web presence is of utmost importance.
WHAT IS SEO?
SEO involves all the link building and on-page optimization activities. The purpose of which is to achieve good rankings in organic search. While SEM is everything else you pay for, such as PPC traffic. You might ask if this means that paid links belong to SEM.
SEO is always better as Organic Traffic is better than the paid one. SEO stands for Search Engine Optimization. And SEM stands for Search Engine Marketing. SEM involves PPC advertising like Google Adwords. You can initially opt for SEO. And then if needed go for SEM. SEM (Search Engine Marketing) is a technique through which we use paid ads to get more traffic on our website.
WHAT IS THE RELATIONSHIP BETWEEN SEM, SMM, AND SEO?
I must emphasize that SEM, SMM, and SEO are not the same. And cannot be used interchangeably. However, I consider the various parts of a whole structure. SMM targets people based on their unique interests, locations, wants, etc. while SEM depends on the keywords to identify target customers during searches on Google. And other search engines. Although both can be independent, they form a more formidable tool when utilized together.
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Some facts about us
We worked many-many time and got perfect result!
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We worked many-many time and got perfect result! Work with us and getting leadership!