E-Commerce also refers to Electronic Commerce, is buying and selling different products and services through electronic media or the internet. The emerging trend of e-commerce offers a global market to the clients as they get new products across different sections of the world. It is an accessible procedure where an individual can purchase and sell merchandise by sitting at his/her place by just clicking on the company’s website. It makes the life of a person easy and comfortable.
E-Commerce Search Engine Optimization or E-Commerce SEO is followed by SEOs to make the online or e-commerce website more visible on different search engines. It is a strategic process of getting higher web traffic on the website by improving its visibility to SERPs’ potential customers. This process involves implementing all SEO concepts and practices for the better ranking of the e-commerce website.
An E-Commerce Website, in simple words, means it is the online business’s address for the users. It is a digital platform where the buying and selling of products, services and transferring funds happen electronically or digitally. An E-Commerce Website offers online businesses a choice to operate globally and directly sell merchandise and services to the ultimate consumers. It helps get more traffic, generate leads, increase sales and revenue, and provide a better position to the business on Search Engine Result Pages.
How is SEO Generating Revenue for E-Commerce Websites?
Nowadays, many businesses are taking their products to the digital space and using e-commerce websites to globally sell their products and services. SEO is one of the right approaches for a long-term business run and increasing organic traffic from search engines. It plays an influential role in the ecommerce website’s future.
In this technically-evolved world, we are noticing several improvements that made our lives a whole lot comfortable, and the rise of SEO E-Commerce is one among them. Search Engine Optimization is generating revenue for E-Commerce websites in the following ways:
Driving Brand Awareness
E-Commerce Search Engine Optimization introduces your brand to new customers searching for the answers you offer. It will help you in expanding your market share and assisting the new customers’ branded queries. Today, several e-commerce websites perform the best SEO practices to offer low-cost product cognizance or brand information to online visitors. Frequently appearing on the first page of search engines keeps you top-of-mind for the customers who discover your business through organic search.
Search Engine Optimization builds brand awareness with non-branded keywords and phrases. The more relevant Search Engine Results show you at the top to grab more users’ attention by raising awareness about your product or service offerings. SEO E-Commerce helps you create online buzz around your brand, which allows them to recall your business. With effective SEO, you can create a definitive, distinctive brand voice that attracts more leads and sales to your website.
Improves the Experience of Website Users
Search Engine, like Google, is continually checking user behavior, including time spent by them on the site, bounce rate, to decide if they had a positive experience while visiting your site. Understanding the customer perspective is not a one-time exercise as the tastes and preferences change with time. Search Engine Optimization helps clients find out what they are searching for on your site to fulfill their needs. It provides better user experience and enhances visibility, organic traffic, sales, and leads for your business.
The following are the strategies to keep top of mind to improve user experience in the dynamic and flexible world of e-commerce:
- Effective E-Commerce Search Engine Optimization helps in improving site speed to deliver the best results to users.
- Search Engine Optimization aims for relevant and unique content to offer information searched by users.
- SEO prioritizes mobile searches than desktop searches.
- Search Engine Optimization continuously monitors site changes and updates the website to cope up with it.
Largest Source of Traffic
Search Engine Optimization is the largest source of traffic for E-commerce websites. The website traffic is an excellent way to achieve the target of inbound marketing. The more the persons visit your site, the more traffic you get, leading to the web site’s higher revenue and ranking on various SERPs. An SEO brings traffic in the following forms for an e-commerce website:
Direct traffic means traffic generated via long-term brand familiarity, repeat visits for regular purchases, and brand awareness.
The search traffic generates from the organic search conducted by the user on the website. Organic search traffic is highly scalable, which means the more you make efforts to make it better, the more beneficial results you will get.
Referral traffic means the users who come to your website from other websites without searching you on Google. It mainly comes with the help of backlinks created by your SEO.
Social traffic means the web traffic arrived at your website with the assistance of social media platforms like Facebook, Twitter, LinkedIn, etc. It may be paid or organic traffic, as it depends upon the policy of your company.
Attract Local Customers
Search Engine Optimization E-Commerce explicitly focusing on local business listings and geo-specific searches. The small and medium-sized organizations must improve their websites for the unique location they are performing their business operations. Today, the era of the internet provides us with unlimited possibilities. It means a good Search Engine Optimization strategy is vital for attracting local customers.
The local SEO strategy, to attract customers, works in the following steps:
- Claiming your Google profile for local Google listings
- Building and maintaining local citation
- Performing on on-site optimization
- Getting online customer reviews
- Updating your regional SEO strategy
- Utilize local SEO tools
Enhance ROI and Conversions
Search Engine Optimization ROI for E-Commerce means measuring SEO’s return on investment using google analytics data and other relevant sources. An effective SEO is inexpensive than other electronic marketing platforms, and it fascinates the potential web traffic to enhance the ROI of the online business. Search Engine Optimization performs services like getting users for the website, increasing subscriptions to the newsletters, and deliver your website content to each social account. The SEOs use the following ways to improve ROI and Conversions for the website:
- Reviews your buyer personas
- Focuses on qualified traffic
- Targets long-tail keywords and phrases
- Prioritizes the best-selling products
- Improves website visibility
- Offers professional help
Promotes Better Cost Management
Effective Search Engine Optimization lowers the advertisement costs. Optimized SEO content assists the Google Ad Campaigns and works on the keywords or phrases that drive more valuable and relevant users for organic and paid searches for your website. Proper SEO implementation will continue to serve as a source of traffic and revenue for years to employ a campaign effectively. The E-commerce SEO offers the best Search Engine Optimization solutions with an affordable budget to manage costs and enhance its income.
When you have a higher ranking on the different search engines, you do not need to pay per click or advertise your page. You will remain at the top position in the search results if searchers click your website links. The activities like adding blogs, articles, getting reviews, or feedbacks, website management on social media, search engine optimization, etc. are not adding any additional costs of performing SEO E-Commerce for your website.
Ensure Mobile Optimization
In today’s modern and technical era, companies need to optimize their websites to generate an extensive mobile experience for your ecommerce website’s online visitors. The following factors should keep in mind while performing your website optimization:
- Mobile shoppers abandon a website if it does not load in 3 seconds.
- Mobile media consumption activity outdoes laptop and other media.
SEO becomes more accessible as it follows unique strategies and techniques to enhance the customer’s experience with mobile searches. It leads to offering a higher ranking of your website on different SERPs. While creating SEO E-Commerce strategies, consider the following to get a higher rank on various search engines for mobile devices:
- Ensure your website’s configuration for mobile users
- Understand the mobile first-index
- Mobile page speed optimization
- Google AMP implementation
- More focus on mobile usability
- Use schema markup
- Stick to the basics
- Prepare for voice searches
Mobile-friendliness has a significant impact on the website’s rankings, and it will change the user experience and offer more straightforward navigation of websites.
On-page optimization includes all actions you take within your website’s page to better rank on the search engine. It helps in engaging users, driving more traffic, and generating more leads for the website. Generally, people consider the following things to make the buying decision:
- Compare prices and features
- Read reviews
- Search for tips and advice
To earn valuable traffic and improving on-page SEO, the SEO experts consider the following factors:
Keyword Search and Optimization – for more visibility, you must choose the right keywords or phrases.
Content Optimization – the content is a significant factor for driving web traffic to the website. It is in the form of blogs, articles, H tags, meta title, or description.
Image Optimization – Image optimization is the smartest investment of time and money for SEO practices’ success.
Video Optimization – video optimization is the way to attract web traffic by showing them the company’s visual aids.
Navigation – make sure your menu is intuitive, convenient, and offers the shortest way to different sections.
Best practices to enhance E-Commerce Sales
Many online merchants think that merely listing their products on their e-commerce website will create immediate web and search engine traffic. Improving an e-commerce website is not as easy as it seems. So, the following are the best tactics to get your e-commerce website to the top of the rankings of the search engines:
A well-thought keyword strategy
The best keywords determine how frequently your e-commerce website will appear in a search result when a probable client is looking for a product to accomplish his/her needs. Utilizing the right keyword or phrase strategy is the crucial factor for the success of your e-commerce website.
Think globally, act locally
When you sell your product globally, you must customize your doorway to match local traditions and tastes. You must balance your website, so people identify you as a global brand and feel comfortable while navigating you from home.
Write reliable content
The potential customers interact with your website through your content available on the website. You must prepare original, effective, and robust content to communicate effectively with clients. Avoid making any overstatement that misleads the customers or creates an illusion of products in customers’ minds. Make sure that content must add to customer trust in the long-run.
Social media integration
Integrating your website with social media like Twitter, Facebook, Yahoo, LinkedIn, etc. is essential. Users who visit your website will help in promoting your products by liking your merchandise on the website. Your active status on social media will help you build a relationship with probable customers.
Make product description unique and valuable
Search engines like Google prefer unique and valuable descriptions, so it is best to provide relevant and useful content on the website. Avoid copy-paste the internet’s stories to lessen the hassle, as it adversely affects your website’s ranking. To get uniqueness to the content, you can:
- Create a unique product description, which offers the user more balanced and covered details about your products and services.
- Inspire clients to provide feedback on your website.
Use practical URLs
The keyword-friendly URLs convey the content to the clients as he expects to look on the web page to click the same. The URL you create for your web page should contain the right keywords. The URLs will also help the customers to know all about the products. The sensible URLs will provide positive results like your website’s better rank on the various search engines.
Link-building quality matters
Getting inbound and outbound links on your website are the best quality feature of the website. The sites you link to and receive links from should have a robust reputation and enhanced web traffic. Search engines like Google penalize websites with inferior or low-quality links that mislead the users.
It is a free-service that verifies code for your website following the standards laid by World Wide Web Consortium or W3C. If your pages are not as per the criteria, your website lacks readability and is not well-formatted. It will severely impact the customer’s interest and lead to low web traffic on the website.
JevinTech is developing sophisticated and sell-able websites for its client’s business success. We specialized in Website Development, Content Marketing, Pay-Per-click, Local SEO, Search Engine Marketing. Reputation Management, etc. Our primary and foremost goal is to satisfy customers with unique Search Engine Optimization solutions and online marketing services. Contact us for any query.